DEVELOPMENT
Each project starts with infinite possibilities. No one is here to make something that is par for the course. The Full-Half collaborates with our brand partners to understand where your storytelling has been successful and where it has tripped up. Then we get to work conceiving a narrative approach that is going to get you from a jog to a sprint, all while keeping the audience and distribution as our north star. What use is beautiful content that doesn’t deliver?
- Brand Discovery
- Creative Ideation
- Distribution Strategy
- Scriptwriting / Storyboarding
- Production Logistics
EXECUTION
Our purpose is to make films that bring to life your brands values and position them as a destination for your audience. What makes a film different from conventional marketing content is the intention. A film speaks to an audience, not at them. The Full-Half is grounded in creativity and labors tirelessly to produce work that sidesteps traditional content marketing.
- Film Direction
- Technical Management
- Film Production
- Film Post-Production
- Deployment
