ABOUT
ABOUT
( OUR DEAL )
So many brand teams today run on empty. Not enough budget. Not enough time. Not enough people.
We built The Full-Half for this exact moment. We're a creative, strategy, and production partner that meets you where you are - $5K or $5M. We make things people actually want to watch.
Whether it's leading a campaign from concept to delivery or stepping in to support an overstretched team, we bring the same commitment: thoughtful strategy, exceptional execution, and a partnership built on trust.
So many brand teams today run on empty. Not enough budget. Not enough time. Not enough people.
We built The Full-Half for this exact moment. We're a creative, strategy, and production partner that meets you where you are - $5K or $5M. We make things people actually want to watch.
Whether it's leading a campaign from concept to delivery or stepping in to support an overstretched team, we bring the same commitment: thoughtful strategy, exceptional execution, and a partnership built on trust.
QUICK LINKS:
QUICK LINKS:
We help teams turn constraints into opportunities and ideas into work that resonates.
For many teams, the glass is always half empty.
For us, it’s always full of possibility.
We help teams turn constraints into opportunities and ideas into work that resonates.
For many teams, the glass is always half empty.
For us, it’s always full of possibility.
Strategy. Creative. Production. Partnership.
Our glass is always half full.
Strategy. Creative. Production. Partnership.
Our glass is always half full.
(Team)
Leadership
PARTNER, EXECUTIVE CREATIVE DIRECTOR
Jesse Wekerle
PARTNER, EXECUTIVE CREATIVE DIRECTOR
Jesse Wekerle
PARTNER, EXECUTIVE PRODUCER, CREATIVE & STRATEGY
Joey Parker
Team
HEAD OF POST PRODUCTION
Keeler Sandhaus
EP, PARTNERSHIP & DEVELOPMENT
Kris Hartley
DIRECTOR, DESIGN AND ANIMATION
Willie Russel
FILM DIRECTOR AND CINEMATOGRAPHER
Andrew Wonder
SENIOR EDITOR
Billy Nawrocki
DIRECTOR, OPERATIONS
Tess LeMoing
(Team)
Team
HEAD OF POST PRODUCTION
Keeler Sandhaus
EP, PARTNERSHIP & DEVELOPMENT
Kris Hartley
DIRECTOR, DESIGN AND ANIMATION
Willie Russel
FILM DIRECTOR AND CINEMATOGRAPHER
Andrew Wonder
SENIOR EDITOR
Billy Nawrocki
DIRECTOR, OPERATIONS
Tess LeMoing
Leadership
PARTNER, EXECUTIVE CREATIVE DIRECTOR
Jesse Wekerle
PARTNER, EXECUTIVE CREATIVE DIRECTOR
Jesse Wekerle
PARTNER, EXECUTIVE PRODUCER, CREATIVE & STRATEGY
Joey Parker
( THE GANG )
Leadership
PARTNER, EXECUTIVE CREATIVE DIRECTOR
Jesse Wekerle
PARTNER, EXECUTIVE PRODUCER, CREATIVE & STRATEGY
Joey Parker
Team
HEAD OF POST PRODUCTION
Keeler Sandhaus
EP, PARTNERSHIP & DEVELOPMENT
Kris Hartley
DIRECTOR, DESIGN AND ANIMATION
Willie Russel
FILM DIRECTOR AND CINEMATOGRAPHER
Andrew Wonder
SENIOR EDITOR
Billy Nawrocki
DIRECTOR, OPERATIONS
Tess LeMoing
( SERVICES )
Creative
/
Strategy
/
Production
/
We turn ideas into clear, compelling creative built to connect. From campaign concepts and visual direction to scripts, formats and messaging systems, we shape work that feels distinctive, cohesive and true to your brand.
Our process balances ambition with practicality. We develop ideas with production in mind, ensuring the creative is not only exciting on paper, but effective across every screen, platform and deliverable.
( SERVICES )
Creative
/
Strategy
/
Production
/
We turn ideas into clear, compelling creative built to connect. From campaign concepts and visual direction to scripts, formats and messaging systems, we shape work that feels distinctive, cohesive and true to your brand.
Our process balances ambition with practicality. We develop ideas with production in mind, ensuring the creative is not only exciting on paper, but effective across every screen, platform and deliverable.
( SERVICES )
Creative
We turn ideas into clear, compelling creative built to connect. From campaign concepts and visual direction to scripts, formats and messaging systems, we shape work that feels distinctive, cohesive and true to your brand.
Strategy
We help define what you are saying, who you are saying it to and why it should matter. Through research, collaborative workshops and thoughtful planning, we uncover the clearest path from business objective to audience impact.
Production
We bring ideas to life through hands-on production, from the earliest planning through final delivery. That means building the right team, managing schedules and logistics, preparing every detail for set, and leading filming with a clear creative and technical vision.
Creative
We turn ideas into clear, compelling creative built to connect. From campaign concepts and visual direction to scripts, formats and messaging systems, we shape work that feels distinctive, cohesive and true to your brand.
Strategy
We help define what you are saying, who you are saying it to and why it should matter. Through research, collaborative workshops and thoughtful planning, we uncover the clearest path from business objective to audience impact.
Production
We bring ideas to life through hands-on production, from the earliest planning through final delivery. That means building the right team, managing schedules and logistics, preparing every detail for set, and leading filming with a clear creative and technical vision.
( RECOGNITION )
( RECOGNITION )
2024
2023
2026
2026 Webby Award Nominee —
2026 Webby Award Nominee —
Social: General - Food & Drink
Social: General - Food & Drink
Can 8 Cultures Make 1 Sandwich? (The Full-Half x joeycooksfoods)
Can 8 Cultures Make 1 Sandwich? (The Full-Half x joeycooksfoods)
2026 New York Emmy® Award Nominee —
2026 New York Emmy® Award Nominee —
Lifestyle: Long Form Content
Lifestyle: Long Form Content
The Most Diverse Sandwich in Queens? (The Full-Half x joeycooksfoods)
The Most Diverse Sandwich in Queens? (The Full-Half x joeycooksfoods)
2025
2025 Shorty —
2025 Shorty —
Brand Partnership and Integrated Campaign
Brand Partnership and Integrated Campaign
JW Marriott x Flamingo Estate
JW Marriott x Flamingo Estate
2024 Rocky Mountain Southwest Emmy® Award Nominee —
2024 Rocky Mountain Southwest Emmy® Award Nominee —
Arts/Entertainment: Long Form Content
Arts/Entertainment: Long Form Content
Unearth Art in Santa Fe, New Mexico (Dotdash Meredith)
Unearth Art in Santa Fe, New Mexico (Dotdash Meredith)
2023 New York Emmy® Award Nominee —
2023 New York Emmy® Award Nominee —
Human Interest: Long Form Content
Human Interest: Long Form Content
Our Family Portrait (Kindred by Parents)
Our Family Portrait (Kindred by Parents)
2023 Telly Award Winner —
2023 Telly Award Winner —
General: Social Issues
General: Social Issues
Parenting Against All Odds (Series)
Parenting Against All Odds (Series)
2021 Webby Award Nominee —
2021 Webby Award Nominee —
Video Series: Diversity & Inclusion
Video Series: Diversity & Inclusion
Parenting Against All Odds (Parents / Meredith Corporation)
Parenting Against All Odds (Parents / Meredith Corporation)
2021 FOLIO: Eddie Award Finalist —
2021 FOLIO: Eddie Award Finalist —
Consumer Video
Consumer Video
Parenting Against All Odds (Parents / Meredith Corporation)
Parenting Against All Odds (Parents / Meredith Corporation)
2021 Telly —
2021 Telly —
Best Branded Campaign: Social
Best Branded Campaign: Social
A Strange Exchange
A Strange Exchange
2018 Global Ace Awards —
2018 Global Ace Awards —
Integrated Marketing Campaign 1M budget & Over
Integrated Marketing Campaign 1M budget & Over
The Living Network
The Living Network
2018 Shorty —
2018 Shorty —
Best Short Form Video
Best Short Form Video
The Women’s March
The Women’s March
2018 Cynopsis Short Form —
2018 Cynopsis Short Form —
Best Branded Content Film
Best Branded Content Film
The Women’s March
The Women’s March
2018 Communicator Award —
2018 Communicator Award —
Campaign of the Year
Campaign of the Year
The Living Network
The Living Network
2017 Telly —
2017 Telly —
Food & Beverage: Best Short Form/Social
Food & Beverage: Best Short Form/Social
Best Bites
Best Bites
2016 Webby —
2016 Webby —
Best New Digital Series
Best New Digital Series
2 Point Lead
2 Point Lead
2016 Cynopsis Media Sports Awards —
2016 Cynopsis Media Sports Awards —
Best Digital Studio Show
Best Digital Studio Show
2 Point Lead
2 Point Lead
2015 Ad Week Campaign of 2014 —
2015 Ad Week Campaign of 2014 —
Best Branded Campaign of the Year
Best Branded Campaign of the Year
AMEX: Everyday Genius
AMEX: Everyday Genius
2012 Telly —
2012 Telly —
Best Integrated Brand Campaign
Best Integrated Brand Campaign
GMC: Trade Secrets
GMC: Trade Secrets
2006 Emmy —
2006 Emmy —
Nominated
Nominated
All Star Kitchen Makeover: Emeril Lagasse
All Star Kitchen Makeover: Emeril Lagasse
2018
2017
2016
2015
2012
2006
2021
ARE YOU GONNA FINISH THAT?
ARE YOU GONNA FINISH THAT?