REFERENCE is a New York–based 3D billboard and CGI studio, engineering cultural moments for brands including Google, Louis Vuitton, Tiffany & Co. and American Eagle.

REFERENCE’s work is image-led, sitting between advertising, design, and visual spectacle. The studio combines creative direction, technical craft and emerging production methods to make ideas feel impossible, then make them real.

The partnership with The Full-Half pairs that work with live-action production, expanding what both studios can offer. REFERENCE leads 3D billboards and CGI film; The Full-Half leads live-action, so clients can bring one brief to two specialist studios.